Privacy Policy

Effective Date: April 18, 2026

Varaletti ("we", "our", or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what we collect, why we collect it, and your rights.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual as "Personal Information."

Device Information

  • Examples collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processor Shopify.

Order Information

  • Examples collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Purpose: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and — when in line with the preferences you have shared with us — provide you with information or advertising relating to our products or services.
  • Source: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify.

Customer Support Information

  • Examples collected: name, email address, and phone number.
  • Purpose: to provide customer support.
  • Source: collected from you.
  • Disclosure for a business purpose: shared with our third-party customer service provider.

Minors

We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store.
  • We may share your Personal Information to comply with applicable laws and regulations or to protect our rights.

Behavioral Advertising

We use your Personal Information to provide targeted advertisements or marketing communications. For example:

  • We use Google Analytics to understand how customers use the Site.
  • We share information about your use of the Site, purchases, and interactions with ads.

You can opt out of targeted advertising through Facebook, Google, and Bing. You can also visit the Digital Advertising Alliance's opt-out portal.

Using Personal Information

We use your Personal Information to provide our services, including offering products for sale, processing payments, shipping orders, and keeping you updated on offers.

Lawful Basis (GDPR)

If you are a resident of the EEA, we process your Personal Information under lawful bases including consent, contract performance, legal compliance, and legitimate interests.

Retention

We retain your Personal Information unless and until you request deletion.

Automatic Decision-Making

We do not engage in fully automated decision-making with significant legal effects. Shopify may use limited automation for fraud prevention, such as temporary denylisting of IP addresses or credit cards.

Your Rights

GDPR (EEA residents): You may access, correct, update, or delete your Personal Information. Contact: care@varaletti.co

CCPA (California residents): You may request access, correction, or deletion of your Personal Information. Contact: care@varaletti.co

Cookies

We use cookies to improve your browsing experience and analyze website usage. Cookies may be session-based or persistent. You can control cookies through your browser settings, but disabling them may affect functionality.

Do Not Track

We do not alter our data practices in response to "Do Not Track" signals.

Changes

We may update this Privacy Policy periodically. Continued use of our website after changes constitutes acceptance of the updated policy.

Contact

For more information or complaints, please contact us at:

Email: care@varaletti.co Phone: +1 (860) 217-7451 Address: 16 Middleneck Road, Great Neck, NY 11021, United States